The days of boring old copper-coloured boxes are behind us. When making a purchase or sending an order, no longer do we need to be stuck with the general, widely-used, cliché brown box to send to either our customers, friends or loved ones. Be it ordering memorabilia online or being a part of a subscription group, we would all prefer to set our eyes on something catchy and appealing. Whether it concerns snacks, merchandise or clothing, all kinds of companies have already made their stand and reached out for custom packaging. Simple or complex, the key is to make the product stand out.
When new businesses try to set themselves apart from the generic crowd that sometimes populates a vast majority of the market, it is easy to see what is lacking. Most products arrive upon the customer’s doorstep looking sad and unfortunate. A greyish-brown color surely does not do any favors to the producer who is trying to encourage further purchases from the client. Successful companies want to distinguish themselves; they do this by having the customer’s eye first settle on inviting custom packaging, and only then by letting it glide to the product residing inside. It generates excitement and curiosity in the best manner.
Floral or Checker?
Be it a complicated pattern or a simple, memorable design, there are dozens of thousands of opportunities to choose from to decorate a custom box of your choice nowadays. It doesn’t often happen that someone receiving a gift gets custom perfume packaging just as excited by the packaging as by the actual present. Though who wouldn’t like to receive an all-inclusive gift? Later being able to use the custom box as a treasure chest of some kind, or maybe a place to store nostalgic knick-knacks. It’s a wonderful idea to awe and surprise someone with custom packaging, someone who is used to the boring same-old gloomy brown default box.
Original & Fresh
Despite the probably popular belief, investing in a custom box packaging isn’t that expensive and can go a long way. Easily customizable, unique, original, full of variety boxes help keep the logo and aura of the service memorable. The vibrant colors later prove useful, when during shopping the customer will find it easier to distinguish the distinct colors of the brand rather than a simple brand name. It’s the small things that set people apart, and a little more effort with presentation never hurt anyone. This brings the producer closer to the customer and helps encourage a more personalized experience when introducing any product.
Whether it’s a gift, product or order, establishing an eye-catching, easily recognizable look is crucial, and fun. It’s also a good idea to choose an uncommon, yet suitable box shape, which combined with catchy packaging can help attract more customers. We humans are by nature easily controlled and influenced by first impressions. Seeing a gloomy looking box is certainly not going to help anyone with sales or excitement. However, a happy, vibrant, inviting box can lead to opportunities hiding just behind the corner!